NIGHTINGALE
Packaging Design
Art direction
Naming
Conceptual
Year: 2020
Art direction
Naming
Conceptual
Year: 2020
Nightingale is an elegant package design for a premium herbal tisane for loose leaf and tea bags, catered to benefit singers to use before and after performances, inspired by the Art Deco era. The tea assists with the treatment of the voice, energy enhancement and relaxation.
— Selected as a finalist for AGDA Design Awards 2021 in Student Packaging category — Selected as a finalist for AGDA Design Awards 2021 in Student Packaging category —Selected as a finalist for AGDA Design Awards 2021 in Student Packaging category
The name of my herbal tisane tea comes from a bird that has a beautiful voice called Nightingale.
I create three flavours; Soprano for voice, Alto for relaxation and Allegro for energy benefit the singers before and after performances and I used singer terms to match all those characters with three favours.
I selected a colour palette from the main ingredients of each flavour; Gold from ginger for Soprano flavour, Light Pink from goji berries for Allegro and Light Purple from lavender for Alto.
I create three flavours; Soprano for voice, Alto for relaxation and Allegro for energy benefit the singers before and after performances and I used singer terms to match all those characters with three favours.
I selected a colour palette from the main ingredients of each flavour; Gold from ginger for Soprano flavour, Light Pink from goji berries for Allegro and Light Purple from lavender for Alto.
