#FIND JAPAN
Social Media Campaign
Company: Google
Year: 2021
Responsibility:
Company: Google
Year: 2021
Responsibility:
- Concept
- Support for design production
When interest spiked for the host country during the games, bring the best of Japanese culture to the world, virtually.
We created 14 videos that highlight a range of Japanese themes to suit all ages and tastes in just under 3 weeks and launched just before the Tokyo Olympics on Google-owned globally.
Art Director: Suparom Ronyut
Brand Studio APAC Lead: Matt Clack + Kazuha Okuda
Lead Designer: Julien Michel
Motion Designer: Jihye Lee
Content strategy + Copy Lead: Michele Laudig
Content Strategy + Social Coordinator: Naomi Oren
Editor: Cutters Tokyo
We created 14 videos that highlight a range of Japanese themes to suit all ages and tastes in just under 3 weeks and launched just before the Tokyo Olympics on Google-owned globally.
Art Director: Suparom Ronyut
Brand Studio APAC Lead: Matt Clack + Kazuha Okuda
Lead Designer: Julien Michel
Motion Designer: Jihye Lee
Content strategy + Copy Lead: Michele Laudig
Content Strategy + Social Coordinator: Naomi Oren
Editor: Cutters Tokyo
IDEA
After I researched, I asked myself a question, “What did Google, Japan, and the Olympics have in common?”
I see the shared circular shape and want to use it as a design element to allow transitions between sections.
- Google — I see the searching bar with the round corner of both sides ad the circle shape of a magnifying glass. Also, searching for something on Google made me feel like going through a portal to reach for information.
-
Japan Flag — The red circle on the flag.
-
The Olympic — All five rings.
I see the shared circular shape and want to use it as a design element to allow transitions between sections.
CONCEPT
Connecting information and transitioning it through circular shapes.
We split the video into 2 parts — first, the same intro to keep it cohesive and second, selected Japanese theme.
We split the video into 2 parts — first, the same intro to keep it cohesive and second, selected Japanese theme.